Master AI: Understanding tools, automation and prompt engineering

In this course, you will learn how to use modern language models (LLMs) such as ChatGPT specifically for marketing, content creation and automation. You will gain practical experience in how to adapt AI tools to your needs in combination with platforms such as Make or Notion (optional). With prompt engineering training from the first prompt to the finished result, you will make your work processes more efficient and creative.

What to expect

Use GPT to create targeted blog articles, landing pages, emails and social media posts – including calls to action and precise targeting. Improve your SEO with AI through smart keyword research, compelling meta descriptions and effective content optimisation – for greater visibility and better rankings. Automate recurring tasks. From content planning and newsletter creation to customer communication – efficient, error-free and time-saving.

Tools

With ChatGPT and Claude, you have the ideal tools at your fingertips to create content, develop ideas and efficiently automate your workflows – without any technical knowledge. If you like, I can show you how you can make your processes even smarter with Automation Notion and Make.

from CHF 300.– for 2 hours

Duration: 2 to 8 hours – depending on your needs

You need a ChatGPT Plus account

Note: Groups benefit from individual price offers – I'll be happy to advise you personally.

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Tools

Examples from the course

Here you will find an inspiring example of how you can efficiently create content to speed up processes using well-thought-out prompts and the right tool.

An example prompt

You are an experienced social media content creator and Midjourney prompt specialist. Analyse the video in the link below and then create three engaging social media posts that are suitable for both Instagram and Twitter and based on the video content. Each post should include an emoji and three relevant hashtags.

Add a suitable, photorealistic Midjourney prompt for image generation to each post. The posts should concisely convey the content of the video while increasing the target audience's attention through visual support. Please ask any questions you need to better understand the content of the video and design the posts appropriately.

The RICE-Q method

  • R – Role. Give ChatGPT a role.
  • I – Instructions. Tell ChatGPT what to do.
  • C – Context. Provide some background information about the task.
  • E – Example. If possible, give ChatGPT an example of what the answer should look like.
  • Q – Questions. Tell ChatGPT to ask you questions so that it can understand better.

AI for marketing with a plan – prompt, design, automate

Learn how to use AI tools such as ChatGPT, Make and Notion to develop marketing content that works – quickly, creatively and strategically.

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Frequently asked questions

What exactly will I learn in the Mastering AI course?

You will learn how to use language models such as ChatGPT or Claude AI specifically for content creation, SEO and marketing. I will also show you how to automate workflows with Make and Notion. The focus is on practical prompt engineering – from the first input to the finished result.

Do I need any prior knowledge for the AI course?

No, the course is also suitable for beginners with no technical knowledge. Everything is explained in an easy-to-understand way – all you need is a ChatGPT Plus account. Ideal for marketing professionals, copywriters, entrepreneurs or teams who want to work smarter.

What is prompt engineering and why is it important?

Prompt engineering means formulating specific inputs (prompts) that enable you to obtain better, more relevant and more accurate results from AI tools. You will learn how to turn ChatGPT & Co. into your productive assistant – for texts, ideas, planning and more.

How will the course benefit me in terms of SEO?

You will learn how to use AI to research keywords, optimise meta texts and create SEO content for blog articles, landing pages and product texts. This saves time and significantly improves your Google ranking.

Is the course also suitable for companies?

Absolutely. The course is ideal for marketing departments, SMEs, agencies or content teams who want to automate their processes and make them more efficient – without additional tools or expensive software subscriptions.

Where does the course take place?

The course can take place on-site in Olten, online or at your company. The flexible format allows for maximum planning flexibility – even as a team event or training day.