Michel Maillard – frontend web developer, online marketing manager & AI expert

With in-depth expertise in web development (HTML, CSS, JavaScript) and CMS frameworks, I implement high-performance web solutions. My know-how in online marketing is reflected in successful SEO strategies and advertising campaigns that increase visibility and reach.

Thanks to my experience in content strategy and community management, I develop targeted solutions that strengthen brand identity. I continuously optimise marketing measures through KPI analysis.

As an AI expert, I use selected tools to automate and generate text, image and video content. My focus: making creative processes more efficient, optimising brand communication and increasing engagement.

Resume

Here is my education, work experience, & some skills

Professional Career

Competences & Strengths

.hausformat GmbH

Digital Marketing Manager

May 2024 – July 2024

Managing customer projects in SEO and advertising campaigns. Developing social media strategies and evaluating them with KPI reports. Contributing to website implementation using TYPO3 CMS as part of the web development team.

MySign AG

Frontend Developer

August 2012 – March 2024

Implementing websites using HTML, CSS, JavaScript, and Java (MySign CMS). Introducing innovative technologies to enhance project quality. Optimising website efficiency for SEO and page speed.

Insign AG

Web Publisher & Designer

2008 – 2012

Technical implementation and design with a strong focus on quality and usability. Adapting tools like WordPress, TYPO3, and Magento based on client requirements.

Gravure & Offset Printer

until 2008

Working across the packaging and art industries as a gravure and offset printer.

FocusMedia Zurich

Media Technology

Aug 2024 – May 2025

Creative application of AI-powered image and video production. Designing AI-based training and content strategies. Specialising in multimedia production with a focus on editing techniques (CapCut, DaVinci Resolve) to support integrated digital strategies.

HKV Aarau

Online Marketing Manager

Nov 2023 – June 2024

Supporting clients in SEO and PPC. Developing and analysing social media strategies using KPI reports. Focused on content creation, community management, and website optimisation based on performance and trend insights.

Search Engine Optimization (SEO)

User experience plays a key role in SEO. Search engines reward sites with strong accessibility, intuitive navigation, and mobile responsiveness. Conducting full-scale PageSpeed audits to identify areas for improvement and provide actionable recommendations for enhanced rankings.

Skills & Expertise

Artificial Intelligence:
Notion, Make, ChatGPT, Manus, Midjourney, Leonardo, Recraft, Ideogram, Hailuo, Kling, Runway, Krea, ElevenLabs, Suno
Frontend Styling & Adobe:
HTML, CSS, SCSS, BEM, Tailwind & Adobe Creative Suite
Modern web development & UI:
Javascript, GSAP, Astro, React
Build-Tools & Version Control:
GIT, Gulp, Grunt - Package Management
Digital Marketing:
SEO Analyzer, SEA Expert, Social Media Marketing Specialist
Personal strengths
Quality, calm, disciplined, imaginative, analytical & meticulous

Selected websites I was involved in as a team member with MySign the E-commerce automation experts

Selected gui

Buechehof

Maintain consistency throughout the interface in terms of visual elements, terminology, and interaction patterns.
Flyerline

Create clear and logical structures that allow users to find information or perform tasks efficiently.
Mapo Relaunch 2023

Use visual cues such as typography, color, and spacing to establish a clear visual hierarchy in your interface. Highlight important elements and differentiate them from less important ones.
Santa Lucia Delivery Service

Optimize your interface for different devices and screen sizes. Implement responsive design techniques to ensure that your GUI adapts seamlessly to various platforms.